.simple-strip {
  background: #181818;
  color: #fff;
  padding: 1.2rem 1.5rem;
}

.simple-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: .85rem;
}

.simple-grid > *,
.case-grid > *,
.proof-strip > *,
.research-grid > * {
  min-width: 0;
  overflow-wrap: anywhere;
}

.simple-grid div {
  background: rgba(255, 255, 255, .08);
  border: 1px solid rgba(255, 255, 255, .14);
  border-radius: 18px;
  padding: 1rem;
}

.simple-grid span,
.clarity-cards small,
.big-pick-grid small,
.lane-card small {
  display: block;
  color: #f3a26b;
  font-size: .72rem;
  font-weight: 950;
  letter-spacing: .09em;
  margin-bottom: .35rem;
  text-transform: uppercase;
}

.simple-grid strong {
  display: block;
  color: #f6efe7;
  font-size: .96rem;
  line-height: 1.35;
}

.two-lane-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.1rem;
}

.lane-card {
  display: block;
  min-height: 260px;
  background: #fffefb;
  border: 2px solid #d7bea7;
  border-radius: 28px;
  box-shadow: var(--shadow);
  padding: clamp(1.2rem, 2.5vw, 1.6rem);
  text-decoration: none;
  transition: .15s;
}

.lane-card:hover {
  transform: translateY(-4px);
  border-color: var(--accent);
}

.lane-card strong {
  display: block;
  color: #171717;
  font-size: clamp(1.45rem, 3vw, 2.15rem);
  line-height: 1.05;
  letter-spacing: -.045em;
  margin-bottom: .75rem;
}

.lane-card span {
  display: block;
  color: var(--muted);
  font-size: 1rem;
  margin-bottom: 1rem;
}

.lane-card em {
  display: block;
  background: #241f1a;
  border-radius: 14px;
  color: #fff;
  font-style: normal;
  font-weight: 900;
  padding: .75rem .85rem;
}

.position-card,
.trust-grid div,
.ladder div,
.ladder-stage {
  background: #fffefb;
  border: 1px solid var(--line);
  border-radius: 22px;
  box-shadow: 0 10px 30px rgba(34, 27, 20, .06);
}

.position-card {
  padding: 1.35rem;
}

.position-card strong {
  display: block;
  font-size: 1.35rem;
  letter-spacing: -.035em;
  line-height: 1.1;
  margin-bottom: .55rem;
}

.position-card span {
  color: var(--muted);
}

.ladder {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: .75rem;
}

.ladder div {
  position: relative;
  min-height: 145px;
  padding: 1rem;
}

.ladder div:not(:last-child)::after {
  content: "→";
  position: absolute;
  right: -.62rem;
  top: 50%;
  transform: translateY(-50%);
  z-index: 2;
  width: 28px;
  height: 28px;
  background: var(--accent);
  border-radius: 50%;
  color: #fff;
  display: grid;
  place-items: center;
  font-weight: 950;
}

.ladder strong,
.trust-grid strong {
  display: block;
  color: #171717;
  margin-bottom: .4rem;
}

.ladder span,
.trust-grid span {
  color: var(--muted);
  display: block;
  font-size: .92rem;
}

.ladder-detail {
  display: grid;
  gap: 1rem;
  position: relative;
}

.ladder-stage {
  display: grid;
  grid-template-columns: 120px minmax(0, 1fr);
  gap: 1rem;
  padding: clamp(1rem, 2.4vw, 1.4rem);
  position: relative;
}

.ladder-stage:not(:last-child)::after {
  content: "";
  position: absolute;
  left: 60px;
  bottom: -1rem;
  width: 4px;
  height: 1rem;
  background: var(--accent);
  opacity: .65;
}

.stage-number {
  align-self: start;
  background: #241f1a;
  border-radius: 18px;
  color: #fff;
  font-weight: 950;
  padding: .8rem;
  text-align: center;
}

.stage-copy h3 {
  font-size: clamp(1.35rem, 2.8vw, 2.05rem);
  letter-spacing: -.04em;
  line-height: 1.08;
  margin-bottom: .45rem;
}

.stage-copy p {
  color: var(--muted);
  margin-bottom: .9rem;
}

.stage-products {
  display: flex;
  flex-wrap: wrap;
  gap: .55rem;
}

.stage-products a {
  background: #fff0e5;
  border: 1px solid #f0c7a9;
  border-radius: 999px;
  color: var(--accent-dark);
  font-size: .86rem;
  font-weight: 950;
  padding: .45rem .7rem;
  text-decoration: none;
}

/* Launch polish: softer buttons and calmer link targets */
.buttons {
  gap: .65rem;
}

.btn,
.nav-cta,
.download-actions .btn,
.button-row .btn {
  border-radius: 999px !important;
  box-shadow: 0 10px 24px rgba(34, 27, 20, .10);
  transition: transform .14s ease, box-shadow .14s ease, background .14s ease, border-color .14s ease;
}

.btn:hover,
.nav-cta:hover,
.download-actions .btn:hover,
.button-row .btn:hover {
  transform: translateY(-1px);
  box-shadow: 0 14px 30px rgba(34, 27, 20, .14);
}

.btn,
.primary-cta {
  background: linear-gradient(180deg, #b75a2b, #92451e) !important;
  border-color: rgba(255,255,255,.16) !important;
  color: #fff !important;
}

.btn:hover,
.primary-cta:hover {
  background: linear-gradient(180deg, #a64f25, #7f3b1a) !important;
}

.btn-outline {
  background: rgba(255,255,255,.86) !important;
  border-color: rgba(32,33,36,.18) !important;
  color: #202124 !important;
}

.hero .btn-outline,
.cta .btn-outline,
nav .btn-outline {
  background: rgba(255,255,255,.12) !important;
  border-color: rgba(255,255,255,.32) !important;
  color: #fff !important;
  box-shadow: none;
}

.hero .btn-outline:hover,
.cta .btn-outline:hover {
  background: rgba(255,255,255,.20) !important;
}

.tertiary-link {
  align-items: center;
  border-radius: 999px;
  color: inherit;
  display: inline-flex;
  font-weight: 850;
  min-height: 44px;
  padding: .75rem .95rem;
  text-decoration-thickness: 1px;
  text-underline-offset: 4px;
}

.nav-cta {
  background: #e7dac9 !important;
  color: #202124 !important;
  padding: .52rem .82rem !important;
}

.nav-cta:hover {
  background: #fff4e6 !important;
  color: #111827 !important;
}

.download-actions .btn,
.button-row .btn {
  min-height: 40px;
  padding: .58rem .82rem !important;
  font-size: .9rem;
}

@media (max-width: 760px) {
  .simple-grid {
    grid-template-columns: 1fr;
  }
}